Harvard Business Review article collection: Data-driven marketing

We live in a mobile world where consumers are curious, demanding, and impatient. The more marketers understand the customer journey, the better chance they have to be there at the right moment with the most helpful message. Digital insights help marketers achieve this at scale.

Just as consumers benefit from new technology, new capabilities in marketing and advertising make it possible to meet consumers in the moment, just as they wish. New platforms are helping marketers gain a deeper customer understanding, share insights across teams, and act on them in a timely fashion.

In this collection of Harvard Business Review articles, you’ll learn:

• Ways to improve your brand storytelling
• How to draw insights out of unstructured information
• How to use those insights to create value for customers
• How leading marketers match the right messages to the right moments